10 Most Common Types of Corporate Videos (With Examples)

Corporate videos come in various forms, each serving different purposes to meet the needs of a company. Each type of corporate video plays a crucial role in communicating different aspects of a company's identity, values, and offerings, helping to engage various audiences effectively.

Knowing the type of video you need can help you streamline the quoting process when speaking to your video production company. And whilst every video project is unique and you can always get a customised free video quote for exactly what you require, here are the 10 most common types of corporate videos with examples:

Brand Story Videos or Company Overview Videos

Purpose: Provide a high-level view of the company's mission, vision, values, and overall operations.

Use Case: Website homepage, investor meetings, and general company presentations.

Product Demonstration Videos

Purpose: Showcase how a product works, highlighting its features and benefits.

Use Case: Marketing campaigns, e-commerce platforms, and trade shows.

Training and Instructional Videos

Purpose: Educate employees on company procedures, new technologies, or compliance requirements.

Use Case: Internal training programs, onboarding new hires, and ongoing employee education.

Testimonial and Case Study Videos

Purpose: Feature satisfied customers or successful projects to build credibility and trust.

Use Case: Sales presentations, website testimonials page, and social media marketing.

Recruitment and Onboarding Videos

Purpose: Attract potential employees by showcasing the company culture and job opportunities.

Use Case: Career pages on websites, conferences, and social media recruitment campaigns.

Event Highlights Videos

Purpose: Capture the essence and key moments of corporate events, conferences, or trade shows.

Use Case: Post-event follow-ups, social media sharing, and internal communications.

Internal Communication Videos

Purpose: Share important updates, announcements, or messages from leadership with employees.

Use Case: Intranet, company meetings, and email newsletters.

Explainer Videos

Purpose: Simplify complex concepts, processes, or services in an easy-to-understand format.

Use Case: Marketing campaigns, website product pages, and customer support.

Social Media Content Videos

Purpose: Grow a digital community and connect with customers and clients outside of typical business activities.

Use Case: Social media platforms, marketing campaigns, brand building.

Fundraising and Annual Report Videos

Purpose: Raise funds and awareness as part of an End of Financial Year or annual giving campaign.

Use Case: Marketing campaigns, stakeholder engagement, sponsor and donor engagement.