Keyy Productions Video Production Sydney

CASE STUDY:

NSW Health x Keyy Productions

Excellence in Nursing and Midwifery Awards
NSW government logo
"Everyone was deeply impressed with the quality of the show.
We needed the videos to be warm, celebratory and genuine and we needed them to look beautiful with high production values. The feedback from those who tuned in was hugely congratulatory."
-Jo Wathen | Principal Advisor Strategic Content & Production, NSW Health Nursing & Midwifery Office
7+ hospitals
visited each year
120+ interviews
with Nurses and Midwives over 5 years
115+ videos created
over 5 years
375+ hours of pre-production
over 5 years
Keyy Productions client
The client

The Excellence in Nursing and Midwifery Awards (EINMA) are a yearly awards program produced by the NSW Ministry of Health.

Corporate Video project goal
The goal

We partner with NSW Health to produce a dynamic hybrid event, featuring high-quality video content that showcases the outstanding contributions of our nurses and midwives.

Corporate Video production Sydney
The project

Since 2020, Keyy Productions has been the creative force behind the pre-recorded video packages that bring the EINMA live event to life through compelling, high-quality storytelling.

This large-scale project is built on years of close collaboration with our client Jo and NSW Health. Each year, we strengthen this partnership, delivering compelling interviews and entertainment segments that highlights the dedication of nurses and midwives.

A key challenge for this project is the extensive pre-production planning required to seamlessly coordinate our crew’s travel across the state, capturing interviews and finalist packages in up to 17 locations. 

To complement the interviews and add some lighter moments to the awards, each year we create engaging entertainment segments. Whether it’s asking primary school kids what they think a midwife does or fun ‘Would You Rather?’ challenges, these moments bring warmth, joy, and a dose of humour.

"Every step of the way I was confident in the work Keyy were doing, creatively and logistically.
Their communication was faultless and their professionalism on the road interacting with nurses, midwives and their superiors, was impressive."
-Jo Wathen | Principal Advisor Strategic Content & Production, NSW Health Nursing & Midwifery Office
Corporate Video production Sydney
Our approach

Our partnership with NSW Health has thrived by focusing on the humanity of dedicated nurses and midwives through authentic, candid interviews.

Each segment was carefully crafted to capture raw, heartfelt reactions as finalists heard their nomination reasons for the first time, creating powerful and deeply personal moments.

This project qualified for our Safe Storytelling approach to video production, ensuring each person’s story was captured with the utmost care, sensitivity, and respect.

Our duty of care extends into the edit, where each video package is meticulously crafted to meet detailed post-production requirements and ensuring a celebratory and engaging experience for both digital and live audiences.

"They made their subjects feel safe and at ease in front of the camera.
The feedback we got from the nurses and midwives being interviewed by Keyy was overwhelmingly positive."
-Jo Wathen | Principal Advisor Strategic Content & Production, NSW Health Nursing & Midwifery Office
Results of Corporate Video Project
The results

Originally developed during the COVID era, the digital event format of the EINMA Awards has evolved into a long-term solution, ensuring accessibility for nurses and midwives across the state.

Continuously adapting since its fully digital beginnings, the awards now feature a live event where Keyy is on-site to capture the highlights, while also producing pre-recorded interview packages that form the heart of the ceremony.

Incorporating a strong digital component within their live event enables NSW Health to repurpose these assets into highlight reels and social media teaser content packages, extending the event’s impact beyond the room.

Beyond the event itself, these digital assets serve as lasting tributes, showcasing the dedication and achievements of NSW’s healthcare professionals while reinforcing a sense of pride and connection within the industry.

NSW government logo
"Keyy created beautiful videos that used music and a highly stylised format that showcased NSW nurses and midwives perfectly.
Keyy developed a production plan that worked within the limitations but without them impacting the finished product. The timeline for production was tight, but Keyy delivered to deadline."
-Jo Wathen | Principal Advisor Strategic Content & Production, NSW Health Nursing & Midwifery Office
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