Physio Gym Physiotherapy provides skilled, affordable and accessible one-to-one care, rehabilitation exercises and independent exercise access 24/7.
Authentically capture and communicate the Physio Gym experience to website and social media audiences, and ultimately lead more customers through the door.
Beyond a single video, this project would create a full suite of video assets to live on the Physio Gym website and social channels.
These videos ensure that whenever a potential client lands on the site they’re welcomed with engaging content that introduces the team and services.
The videos would include profiling key team members to build credibility and trust, showcasing Physio Gym’s unique approach to care in service promo videos, and bringing client experiences to life in a series of testimonial videos.
Each piece would work together to build familiarity and trust from the very first interaction.
One of the standout aspects of Physio Gym is the strong sense of community among both staff and clients.
We wanted to capture this authenticity in the video content, which led us to an in-depth interview with Matt, the Physio Gym manager.
During pre-production, we focused on refining the key messages, outcomes, and tone of the video.
This preparation helped us highlight the passion, expertise, and dedication of the team, ensuring the content truly reflected the Physio Gym experience.
By tailoring the suite of content to different stages of the customer journey—awareness, consideration, and conversion—Physio Gym now has the assets they need to guide potential clients seamlessly from interest to action.
For a small business, having a strong video presence means working smarter, not harder. These evergreen assets provide lasting value, ensuring Physio Gym can communicate their expertise and community-driven approach effortlessly, whenever and wherever their audience engages.
The assets aid in truthfully and clearly conveying the sense of belonging and connection that is felt in being a Physio Gym client.
