Many businesses will eventually face the challenge of needing to communicate information to an audience who are short on time, and really short on attention span. When it comes to providing instruction, telling a story or making complex information digestible, few tools are as powerful as an explainer video. They are the gift that just keeps giving.
Keyy Productions are experts in creating great quality explainer videos that break from the norm to communicate the information that is essential to the success of your brand, service or product.
At their core, explainer videos are simply tools to help you communicate information to your audience. Explainer videos can provide an easy point of entry to your business, break down complex ideas and systems, supply a how-to guide that won’t cause more frustration than results and generally communicate information in a way that will avoid consumer fatigue.
Practical and hyper-effective, think of explainer videos as the workhorse of the digital marketing world. As your explainer video powers away behind the scenes, you’ll be delivering direct value and instruction to your audience, all-the-while building brand awareness and confidence.
In 2019, 96% of people watched an explainer video to learn more about a product or service, and of those who watched an explainer video, an incredible 84% say they were convinced to buy a product or service.
No matter how you break it down, those figures are outstanding for any business looking to see a practical return on their digital marketing investment. The reason explainer videos have such incredible reach and effectiveness boils down to practicality. For a business, creating a brilliant explainer video to instantly educate their team or audience will not only save time and resources, it will also ensure that their ideas and messages are communicated in a way that is onbrand, every time.
SANE Australia, was in need of some video content that would inform and engage their general community, as well as Forum Partner organisations about the SANE forums.
Working closely with the SANE Australia team, we developed a suite of impactful and digestible content that would carry them across all platforms and speak to each of their specific messaging needs.
"The suite of videos that were developed were excellent. Using real life stories, as well as real-life moderators, brought a lot of authenticity to the videos. The videos … are extremely powerful, and can be used in a variety of settings, with a range of audiences. The videos with the moderators position SANE as a leader in digital mental health, and put a face to an otherwise faceless support service. We have seen the numbers of unique visitors to the Forums double [in just three months]."
Practical and powerful, explainer videos are an obvious choice for any brand that wants to connect with their audience and share information in a way that will make people sit up and pay attention.
If you’re interested in an explainer video for your brand, Keyy Productions have the perfect production team to help you translate your message, design and execute a concept that will stand out from the crowd.