When it comes to marketing our brands, we all understand the value of being able to plan our content and curate a stunning, brand-aligned grid or profile. Imagine having a library of 10-50 professional-quality video clips at your fingertips, all ready to be released and scheduled ahead of time. It's like getting all your content for your campaign in the one shoot!
We take the time to creatively strategise your content in line with your marketing plan, in order to produce and deliver a varied collection of purposefully filmed, brand-aligned video clips that will provide you with ongoing, dynamic video marketing assets.
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A content library is a vast collection of content, designed especially for all of your online content platforms. The library consists of 10-50+ visual clips, all with dynamic background music, ranging from 5-30 seconds each, purposefully captured to convey the tone, products and inspirations of your brand. All of the content is planned in advance and in collaboration with your team, ensuring it is tailored entirely to your brand tone and marketing needs.
The collection of footage is crafted in the post-production phase to include full colour-grading + dynamic editing, as well as subtle, brand-aligned background music, so that each clip is ready to utilise on any or all of your online platforms. There is also the option to include any branding collateral and specific on-screen text to each clip, in order to directly purpose the content for specific social media marketing campaigns.
All clips are delivered online to allow for easy download and so that they can be used at any time, across all of your online platforms.
Inala Botanics (@inalabotanics) and their Plant Powered Skincare is a stunning example of how a content library can create all the video content you need so all that's left to do is share it with your audience. Video content combined with high-quality photography elevates your brand and tells more of your story.
We worked with Inala to carefully plan out each video clip, some as short as 5 seconds, others up to 30 seconds, each with its own specific purpose to showcase their products, as well as creating an emotional connection with their target audience. We used a professional cinematographer to create luxe, stunning video content that positions the brand as a key player in the market, despite being a relatively new brand.
Each tier includes all necessary pre-production time for planning and designing your library, as well as production time to capture each clip, and post-production time to craft each clip into an aligned and sophisticated library of content.