Every brand, whether it be big, small, established or shiny and new is looking for the same thing - to attract eyeballs to their product or service and have new customers flooding in the door. But no matter how brilliant your business, if you're not using video, chances are that you're stuck on a marketing treadmill; working really hard, but just not getting anywhere.

Luckily, video content is an outstanding tool to increase brand awareness and attract new customers, with over 90% of people saying they've discovered new brands or products from watching videos on platforms like YouTube.

The combiation of sound, visual imagery and finishing onscreen touches like effects, elevates video content above its text or static image counterparts, making it the natural choice to deliver enjoyable, attention-grabbing content to a new audience. Beyond just being a great tool for attracting eyeballs, we also know that video content helps audiences to engage with brands and absorb key messages, with viewers claiming they retain up to 95% of a message when it's communicated via video.

Video, as a marketing asset, is often used for maximum reach and impact with an online audience, but its true superpower is being able to establish an emotional connection with a viewer. Through video your brand can communicate your message, purpose and difference so that your ideal audience can build a connection with your brand that goes deeper than surface level, making those new leads much more likely to convert in the future.

Gone are the days of passive audiences sitting back and waiting to encounter your brand. Nowadays, people are in charge of their own sales experience, and often a lead will need multiple touch points before they are willing to engage with a new brand, product or service. Thankfully, the versatility of video makes it possible to meet consumers across multiple digital platforms and at every stage of their sales journey, meaning that you're attracting new audiences at the right time, in the places that are most likely to have impact.