Videos for converting leads

Convert leads into sales with quality video content
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So you've got the lead, how do you convert them? Video content is not only a valuable way to attract new customers, but it's also a powerful persuasion tool that can convert those leads into sales, because 72% of people would rather learn about a product or service by watching a video

Put it this way, if any of your competitors are using video as part of their sales process, how do you think your text-only-approach is going to measure up? We've helped many brands integrate video content into their sales process to increase conversions, save time, and maximise their ROI.

Want to use video to convert more leads into customers? Get in touch with one of our creative producers today!

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Why video content is so effective at converting leads

Everyone from small businesses to large organisations are using video content as part of their customer journey, and not just to bring them in the door. Video can also be used to nurture your leads and convert them into happy customers. Here's some of the reasons why you should incorporate video content in to your sales strategy:

Arm your sales team with better assets

Video can create emotional connections so much faster and more effectively than text. If your prospective customer can watch a video that explains your product or service, teaches them how to use it, or shows them exactly what type of experience they can expect, they're more likely to be convinced to make a purchase. Having video assets for your sales team to use or integrate into an automated customer journey gives more branded opportunities to influence your customer.

Standardise your sales pitch

If your brand has multiple people in charge of selling and converting, or you're looking to future-proof your business, video can help to standardise your pitching and sales process so you can ensure every customer is getting the same great experience when engaging with your business. Videos can also be shared with other decision makers which allows you to reach more people and convert those 'I'm just gathering info on behalf of my boss" enquiries...

Video works for your business 24hrs/day

Once you've created a video that represents your brand, speaks to your target market, and provides them with the information they need to convert into a customer, it will work for you 24 hours a day, even when your sales team have clocked off. Having a strong video asset to send to potential clients to watch in their own time alleviates the stress of needing to make contact with them within business hours to deliver your pitch. Your leads can rewatch the video over and over again, share with other team members, and come back to it later and at every stage you can trust they're getting your pitch at it's best.

The best videos for increasing sales conversions

Here's some of the ways we can help you create video content for your social media channels to keep those followers engaged:

Product or Service Video

Imagine you had a video that showcased your products and services at their best, so no matter what time of day it is you could be ensured that your leads are watching a quality, branded sales asset.
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Brand Story video

A brand story video is the best way to share your story and showcase the people behind your brand while building an authentic connection with your lead.
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Explainer Videos

Knowledge is power, and a great Explainer Video breaks down your production or service information in an engaging way, so your lead feels more empowered to make a decision to purchase.
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Testimonial videos

Sometimes all we need to get us over the line is hearing from a previous happy client or customer. Social proof can give buyers the confidence to take the plunge and a testimonial video is a great way to instill that confidence in your potentials.
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To learn more about our full range of video content, get in touch!

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