Did you know that social media posts with videos get 48% more views? So if your brand or business is looking to increase your followers and keep your online audience engaged, then creating videos for your social media channels needs to be a part of your digital marketing strategy.
We can help you navigate the world of posts, stories, landscape, portrait, GIF's, feeds, and profiles, to create videos specifically designed for social media. Connect your brand with your online audience through clickable, shareable and engaging video content that creates loyal followers.
When creating video content for your target market, you should not only consider their hobbies, interests and behaviours, but also how your target market uses social media. Are they watching hours of how-to videos on YouTube, or are they only having a quick scroll of Instagram on their lunch break each day? Do they mainly use Facebook on their work computer, or are they glued to their phone on an endless scroll? Drilling down on where your audience's attention is will help to determine the right platforms for your video, as well as the length and the content itself.
The way your brand presents itself in your website videos might be different to how it does on social media. Audiences on social media want to see more of who your brand is, what you stand for, and what they seek to gain from following your brand or business. Not all of your followers will be customers; it's about building a community and providing value to that audience. A video that works brilliantly on your website at converting customers might not do so well on your social media platforms if it's not the type of content your social media users engage with. Make sure you have a clear understanding of your target market and the type of video content they want to see from your brand on social media.
The great thing about social media is you can get loads of data around how your video content is performing. How long is your audience watching your content for? How many people clicked to learn more, sign up, or visit your website? Use these metrics to evaluate how your video is engaging your audience and what changes to implement on your next video marketing campaign. Every video you post is an opportunity to learn more about your audience and make informed decisions from the data collected.