With the prediction that online videos will account for 82% of all internet traffic by 2022, it's a no-brainer that videos for websites are becoming one of the most important and common types of video content created by brands all around the world. There's never been a better time to invest in content for your business's slice of online real estate: your website!
Having video on your business website can greatly influence your website users and increase your overall conversions. Potential customers come to your website to find out more about your product or service, and to find ways to connect more with your brand. Using website videos will build trust and educate these potential buyers, whilst keeping them on your site for longer.
With 93% of online experiences starting with a search engine, you need to be doing everything you can to show up on that first page, and Google is increasingly prioritising websites with video content. Two major metrics that Google uses for search engine results ranking are the length of time that visitors spend on a site, and the number of backlinks referring back to the domain; and having website videos helps with both of these metrics. Video keeps visitors on your site for longer, by engaging and educating them (studies show that people spend twice as long on a page with video than without!). Website videos enhance the quality of your overall site content which increases your chances of backlinks.
People buy from people. And that means they'll choose businesses that they feel connected to and trusting in. Your potential customers want to know who they're buying from, and what kind of service they can expect. Having a brand video on your homepage will build a connection with your website visitors in your brand and your people. And using explainer or promo videos for your products and services, will help to educate your potential customers and build trust with them in your brand and your offering. This will ultimately lead to more website conversions and an increased ROI on your marketing spend.