Sharesight is a powerful portfolio tracking software that lets investors manage their investments in one place with award-winning performance, dividend tracking and tax reporting.
Building on the momentum of International Women’s Day and to position Sharesight as a champion of investment literacy and women’s empowerment, the goal was to execute a month-long 'women in investing' video campaign series to boost awareness and empower female investors.
To connect with more motivated, like-minded female investors, Sharesight wanted to showcase real women and their personal investing stories and their experience with Sharesight.
We worked together to create a collection of three dynamic and personal story videos, each one showcasing a female investor as part of the Sharesight International Women's Day campaign.
The videos would feature a unique narrative for each woman, crafted from candid and authentic interview-led footage and detailing each woman's personal investing journey.
Whilst each story would be purposefully produced to bring a sense of individuality to each woman and her story, the suite of videos would also have a consistent aesthetic and align as a powerful campaign of content.
Julie and the team's deep understanding of their audience and how this campaign would be distributed, meant designing the shoot for vertical framing for a social audience.
In the edit, personality-driven visuals and supplied photographs were utilised to highlight key parts of each woman's story and create a more authentic emotional connection for the viewer.
In order to create a distinct aesthetic for this campaign, we carefully selected a colour that represented each person to form the backdrop to their story.
These colours created a sophisticated, warm tonal palette which ensured each individual story was in conversation with the wider campaign.
These backgrounds also provided negative space for on-screen text and graphics.
The final suite of videos supported and elevated Sharesight's wider IWD campaign, and were used across multiple digital platforms including Sharesight's EDM's, socials, and blog.
The Sharesight team not only saw great engagement results across their LinkedIn, Youtube, and Instagram accounts, but they also saw a direct correlation between their content going live and new signups, which was the ultimate goal.
Sharesight's LinkedIn channel saw over 16,555 impressions, but more importantly, they received many comments and engagement from their target audience and online community.
The objective was to position Sharesight as a champion of investment literacy and women’s empowerment, and this kind of social engagement strengthens the affinity with their brand.
