Inala Botanics was a boutique skincare company offering 100% natural, plant based, Australian made beauty products.
Now trading under a new brand name, the same plant-based mission remains at its core.
The short term goal of the content produced for Inala Botanics was to launch the brand with exceptional video content that would generate brand awareness. The long term goal was to have a diverse collection of content at their fingertips ready to roll out gradually in their marketing campaigns and support brand growth.
Inala Botanics was a newly founded, boutique skincare company when they approached Keyy Productions looking for engaging, beautiful video content to successfully launch their brand to the online world.
Working closely with the brand vision in mind, we listened to the client's desire for diverse, aesthetic content to ultimately deliver a Content Library of videos that would carry Inala Botanics through their start-up phase and well into the growth of their brand.
Although they had not yet launched, Inala Botanics already had a well established social media audience and a clearly defined brand identity. Each video in the Content Library needed to reflect the fresh, natural, and raw beauty of the brand.
As a boutique brand, the content produced needed to ever-green and be of an exceptionally high-quality, in an editorial style that would appeal to their savvy audiences across all digital platforms.
To achieve all that we wanted to for this project there were a couple of essential considerations to keep in mind.
To keep the budget lean and maximise value, we prioritised a collaborative pre-production process where we were constantly defining and aligning the visual concepts.
This clear visual planning was then communicated seamlessly to our talented production team who worked at a cracking pace across a single shoot day to capture a huge range of footage across three locations.
The end result was a versatile Content Library of videos that all featured the signature Inala Botanics brand style.
The final content library consists of a vast array of stunning visual clips that Inala Botanics can roll out across their social platforms as desired, in order to build brand awareness online, establish trust in their target market, and convert their audience to paying customers.
Creating a content library - conceptualising, planning, and creating content in bulk - provided Inala Botanics all of the content they required on a slim budget and short timeframe.