So you've got the lead, how do you convert them? Video content is not only a valuable way to attract new customers, but it's also a powerful persuasion tool that can convert those leads into sales, because 72% of people would rather learn about a product or service by watching a video.
Put it this way, if any of your competitors are using video as part of their sales process, how do you think your text-only-approach is going to measure up? We've helped many brands integrate video content into their sales process to increase conversions, save time, and maximise their ROI.
Video can create emotional connections so much faster and more effectively than text. If your prospective customer can watch a video that explains your product or service, teaches them how to use it, or shows them exactly what type of experience they can expect, they're more likely to be convinced to make a purchase. Having video assets for your sales team to use or integrate into an automated customer journey gives more branded opportunities to influence your customer.
If your brand has multiple people in charge of selling and converting, or you're looking to future-proof your business, video can help to standardise your pitching and sales process so you can ensure every customer is getting the same great experience when engaging with your business. Videos can also be shared with other decision makers which allows you to reach more people and convert those 'I'm just gathering info on behalf of my boss" enquiries...
Once you've created a video that represents your brand, speaks to your target market, and provides them with the information they need to convert into a customer, it will work for you 24 hours a day, even when your sales team have clocked off. Having a strong video asset to send to potential clients to watch in their own time alleviates the stress of needing to make contact with them within business hours to deliver your pitch. Your leads can rewatch the video over and over again, share with other team members, and come back to it later and at every stage you can trust they're getting your pitch at it's best.
