You’ve worked hard and created a product or service that you are incredibly proud of. Now it’s time for the exciting part, it’s time to showcase what you have to offer and get the customers flooding in.
Product and service videos are some of the most commonly created videos because they inspire customers to pay attention, remember your product and feel confident to make a purchase. As far as powerful marketing goes, it doesn’t get much better than this.
Keyy Productions have created product and services videos of all shapes and sizes, with each video taking advantage of our industry knowledge and production expertise to be a lasting asset for your business.
While many people think of product and service videos as traditional large scale advertisements, the truth is that they come in many shapes and sizes. The important thing to remember about a product or service video is that when the video is doing its job really well, it will both inform and inspire your audience.
The video can be both a practical resource to highlight the functionality of what you do and how you do it, and also act as an incredible little teaser to give your audience a glimpse of what you have to offer, and leave them excited and wanting more.
With the incredible rise of e-commerce and decline of brick-and-mortar storefronts, the customer’s ability to see, test and experience a product/service before they buy has become almost a thing of the past. However, our desire as consumers to try before we buy has not gone away or even diminished. This is where videos step in to offer an invaluable online substitute ‘experience’ of your product or service that will ultimately remove uncertainties and build trust.
More importantly, we know that audiences WANT to watch product/service videos, with an outstanding 96% of people engaging with a video to understand a product or service. Recent research also tells us that people who watch a product video are anywhere from 64-85% more likely to buy.
Informative, fun and versatile, product and service videos are the perfect choice for any business that wants to generate awareness and build leads and sales.
If you’re interested in a product or service video for your brand, the Keyy Productions team are on hand to help bring your creation to life and showcase what you have to offer.