Why Corporate Event Videography Is The New Content Machine

Filming your corporate event is a strategic move that not only captures the moments of the day but opens the door to a wealth of marketing and content possibilities for your business. Whether you're hosting a conference, trade show, seminar, or corporate gathering, documenting the event with professional event videography can provide endless opportunities to repurpose content, promote next year's event, and showcase your business to potential employees.

1) Repurposing Content:

The digital age has transformed the way we consume content. Video, in particular, has become a dominant medium. Filming your event with professional event videographers creates a treasure trove of content that can be repurposed across various platforms. Here's how:

• • Webinars and Online Courses: Extract keynote speeches and workshops to create webinars or online courses. This can serve as a valuable resource for those who couldn't attend the event or wish to revisit the content.
  • Social Media: Short video clips, highlights, and behind-the-scenes moments can be shared on social media platforms. Engaging content can draw more attention and boost your brand's presence.
  • Blog Posts and Articles: Transcribe speeches or discussions into blog posts or articles. Accompany these with relevant event footage to enhance the content's quality.
  • Email Marketing: Craft newsletters that showcase event highlights and interviews with speakers. Use snippets of filmed content to entice subscribers and drive engagement.
  • Promotional Materials: Film promotional videos for your next event using clips from previous ones. This helps build anticipation and showcases the value of attending.

2) Promoting Next Year's Event:

One of the greatest advantages of filming your event is the ability to promote next year's event effectively. By creating compelling highlight reels, interviews with attendees, and testimonials, you can create a buzz that encourages repeat attendance and attracts new participants.

• • Highlight Reels: Craft a dynamic highlight reel showcasing the most memorable moments from the previous event to be used as short-form teaser content on Instagram, TikTok and YouTube Shorts.
  • Testimonials: Capture feedback and testimonials from attendees and sponsors to create engaging testimonial videos. Hearing positive experiences directly from participants can be a powerful persuader.
  • Speaker Previews: If you have confirmed speakers for the next event, film brief previews or interviews with them discussing the topics they'll be covering. This can create excitement and anticipation.
  • Early Bird Offers: Use the filmed content to promote early bird ticket sales. Showcase the value of attending and offer discounts to incentivise early registrations.

3) Showcasing Your Business to Potential Employees:

A well-filmed event is an excellent opportunity to showcase your business culture, values, and work environment to potential employees. People are more likely to apply for jobs at companies where they can see a positive and vibrant work culture.

• • Employee Interviews: Interview current employees about their experiences working for your company. Ask them about their roles, career growth, and what makes your business unique.
  • Behind-the-Scenes Footage: Show glimpses of your team members in action during the event. This can highlight teamwork, creativity, and a positive work atmosphere.
  • Company Values and Mission: Use event content to reinforce your company's values and mission. Demonstrate how your business aligns with these principles through the event's organization and execution.
  • Recruitment Videos: Create dedicated recruitment videos using the filmed content. These can be shared on your website and social media to attract potential talent.

To wrap up, getting professional event coverage of your event is a valuable investment that provides endless opportunities for repurposing content, promoting next year's event, and showcasing your business to potential employees. By harnessing the power of video, you can extend the reach and impact of your event long after the curtains have closed, and the attendees have gone home. So, the next time you plan an event, make sure the cameras are rolling, and the world is watching.

Get more info on Keyy Production's Event Coverage and Videography services here.